Today’s Challenges

Rocco SSC’s ASTEW a mainstream answer for our changing times

The novel Coronavirus, commonly referenced as (SARS-CoV-2 COVID 19) in a short period, has made its arrival well known across the globe. The most apparent lesson dramatically delivered to us is how fast a virus can spread. Additionally, we see the need to implement effective measures that prevent the spread of harmful microorganisms in general.

Read More

Although there are over a hundred known types of Coronaviruses that draw their name from the spikey protrusions resembling a crown, only seven are known to cause human illness. Coronaviruses HCoV-OC43, HCoV-229E discovered in the 1960s are associated with the common cold manifesting as mild to annoying upper respiratory infections. HCoV-NL63 was first identified in Holland in 2004, and HCoV-HKU1 isolated in Hong Kong in 2005, both circulate worldwide and are associated with acute respiratory infection in adults as well as children. The public more commonly recognizes the remaining three known human infectious Coronaviruses. SARS (Severe Acute Respiratory Syndrome) identified in 2003 spreading to 26 countries infecting over 8,000 people and killing more than 770, seems to have been successfully suppressed through a diligent international cooperative effort of identification and isolation of those who suffered from the illness. There has not been a reported resurfacing of SARS since 2004. MERS (Middle East Respiratory Syndrome) first identified in Saudi Arabia in 2012, later believed to have originated in Jordan, is now known to be present in 27 countries. Although MERS has a high mortality rate since 2012, reported cases of MERS have been relatively subdued 2,494; fortunately, the virus has difficulty spreading seeming to require prolonged non-protected exposure to infectious individuals.

The seventh known Coronavirus was identified in 2019 and is currently responsible for worldwide stay at home directives as well as guidelines on social distancing COVID-19. The rapid spreading COVID-19 has magnified the importance of infection prevention protocols that go beyond the healthcare institutions and extend to the active local communities we interact with throughout our everyday lives.

What SARS taught us is disrupting the spread of the virus is critical to subduing the virus’s active presence in our communities; this, of course, is the cornerstone to staying healthy. COVID-19, unlike SARS standard, as it has come to be referenced, spreads more substantially in the environment. The virus has adopted an effective way of latching onto our skin, similar to a burr to Velcro. However, unlike that burr, SARS-CoV-2 is easily dislodged by the use of that miracle discovery soap and water.

At some point, Americans, as well as the rest of the industrialized world, will return to work, social gatherings, and communal activities. Many experts believe with the head start epidemiology has from years of examining Coronaviruses that the development of a successful vaccine to combat the spread of SARS-CoV-2 is not a question of if but more of a matter of how soon. However, a vaccine is only one part of the equation. Taking responsibility for preventing the spread of viruses like SARS-CoV-2 and future ones that have yet to make their presents known, rest on improving and understanding the relationship we have with the micro and macro environments we interact with as part of our everyday life.

Contact us to learn cost-effective ways to improve our micro-environments, leading to a healthier, more sustainable tomorrow.

Case Studies  plus one


International Hotel Reservation Center


USAF Source Reduction


Carbon Footprint Reduction


Prerequisite To Improved Productivity Wellbeing


ASTEW The Wellness Companion


Cost Of The Common Cold


With the advent of globalized manufacturing and the dawn of the information era, the countenance of America has been transformed. No longer is America a global manufacturing powerhouse. America has now shifted to service, design, development, creative solution technologies, millisecond financial trades. Once a debt-free nation for almost three centuries, America’s debt rate now at an all-time high of $22 trillion, and personal debt at a staggering record-setting level of $14 trillion, labor income rates at 40-year lows, homeownership rates at 50-year lows. Combined with an aging population, respiratory illnesses at all-time highs conjoined with an increase in chronic disease. The adaptation of superbugs, the overwhelming evidence of the effects of climate change, and the irrational desire of political leadership that continues to deny the realities that our choices affect our outcomes. Add to this the constant barrage from politicians and news-outlets of how great the American economy is doing, improving American’s “wellbeing,” rest on the shoulders of our up and coming business leaders to adopt new strategies that address the issues that face our global communities.

Human Resource Management HRM

Since its American business debut in the early twentieth-century, personnel management has always been immersed in employer-employee relationships. When John Henry Patterson cofounder of the National Cash Register Company systematized a personnel department to address employee grievances, lockouts, and strikes. By the middle of the twentieth-century, Human Resource Management was synonymous with Personnel Capital Management. Personnel managers, as they were known at the time, negotiated with labor unions to achieve fair, safe, culture-based work environments, set the stage for the rise of the American middle-class and America’s dominance in innovation as well as manufacturing. With the last two decades of the twentieth century rolling in personnel departments were faced with a new and emerging reality, America’s business focuses had shifted. Labor no longer occupied the primary position in strategic business planning, shareholders would hold that position, and the financialization of the American industry was born. The personnel department would give way to the Human Resource Department with managers tasked with identifying, recruiting, and promoting talent to achieve a learner, more profitable corporate structure that produced maximum shareholder benefit. With the turning of the new century and the age of information technology altering the landscape of what is community and culture, human resource managers find themselves once again at crossroads of industries future.

Future Depends On Today

Middle class continues to shrink

Prior to the 1980s, households with children seldom required both parents to work full time to maintain the household’s middle-class status. Today over 61% of families with children have both parents working fulltime. Yet the middle class in America continues to diminish.

The expanding role of HRM

Millennials and Generation Z are redefining the parameters of culture and community in the workplace. Global responsibility, once rarely a consideration in the hiring process, is now a primary deciding factor. Human resources managers must take an active role in defining the companies corporate social responsibility strategy to address this changing demographic.

America's Productivity Rates Decline

America’s productivity has seen the sharpest drop in over four years. America’s productivity rates have been on the decline since the turn of the century. American’s productivity once the envy of the industrialized world is now ranked 7th while hours worked are the highest among our western peers. As our productivity continues to decline, the rate of chronic illness continues to accelerate, and American life expectancy continues to fall behind our western counterparts.

Norovirus Closes School District

An entire school district in Colorado was closed in late November to combat the spread of a Norovirus outbreak. All 46 schools affecting 25,000 students and staff were closed to allow cleaning crews the opportunity to disinfect the schools. The economic cost of the outbreak is as of yet not known. However, with more than 5,000 students experiencing symptoms of the virus and additional school closures continuing in Colorado, the cost is expected to be in the $100 of thousands.

Politicians and Climate Change

Australia continues to burn, and air quality levels in Sydney reach record-setting harmful levels. Prime Minister Scott Morrison continues to resist the need to address the devastation as a climate-related issue. Instead, PM Morrison is inclined to outlaw certain types of protesting.

Smoke caused a red dawn at Port Macquarie, as fires burnt in the area.CREDIT:NICK MOIR

Work environment

Ensuring safe and healthy workplaces has always been a cornerstone of HRM. With the increasing focus on cost reduction as well as the growth of outsourcing, maintaining a healthy work environment has metamorphosed into a taboo. However, with new research emphasizing the significant connections between a healthy work environment, employee retention, and productivity levels, human resource managers are now focusing on embracing that long tradition of healthy workplaces through their leading role in strategic planning.

Case Studies 

International Reservation

HRM Collaboration

Focus on Presenteeism 

Source Reduction

Overlooked Places

Small Changes Impassive Results


New Levels Of Community

Going Beyond 


Carbon Footprint Reduction  

Small changes delivery unexpectedly significant results


One Part of Wellbeing

Expanding the reach of your wellness program

Disrupting The Spread 

Preventing illness in the first place

Illness prevention is still the number one way of staying healthy 

How Can We Help